The Yokl Blog
The Majority of One
Eileen Voyles · July 24, 2026
Follow your gut; you're the Majority of One
Corduroy
Eileen Voyles · June 30, 2026
What can a children's book from 1968 teach us about money, independence, and supporting local businesses? Lessons from Corduroy still matter today.
Smile
Eileen Voyles · June 23, 2026
Smiling may be the simplest and most powerful business strategy.
Strip Mining Main Street
Eileen Voyles · June 16, 2026
Strip Mining America's Main...
Thank You, Early Adopters
Eileen Voyles · June 12, 2026
Three Cheers for the Early...
Act Well They Part
Eileen Voyles · June 9, 2026
“Where e’er thou art, act well thy...
Above the Clouds
Eileen Voyles · June 5, 2026
Recently, a friend posted a photo from an sairplane flight and shared a short but striking story. Their plane had been flying through turbulent, rainy, thunder-filled skies. It was...
Before the Pop
Eileen Voyles · June 2, 2026
Before the...
Do Look Back
Eileen Voyles · May 29, 2026
Do Look...
Don't Wait for Perfect
Eileen Voyles · May 27, 2026
Don’t Wait for Perfect...
Good-N-Plenty Principle
Eileen Voyles · May 23, 2026
The Good-N-Plenty...
Joy in the Journey
Eileen Voyles · May 19, 2026
Joy in the...
The North Star
Eileen Voyles · May 15, 2026
I was listening to a podcast the other day when the host shared something I thought was very important. She said she often struggles with feelings of inadequacy. (Haven’t we all?)...
Go, Van Gogh
Eileen Voyles · May 12, 2026
Last year at this time, Kris, our right hand (wo)man at Yokl, and Melissa, my daughter, happen to be in Holland at the same time. Wild,...
Stay Calm Like Daniel
Eileen Voyles · May 9, 2026
Stay Calm, Rally Support, Expect Success, Give...
Dolly Turned 80 This Year
Eileen Voyles · May 6, 2026
This grabbed my heart when I heard Dolly Parton say it in a YouTube interview...
The Main Thing and Nertz
Eileen Voyles · May 1, 2026
The other night, I played Nertz with three family members. If you’ve never played, Nertz is this high-speed, multiplayer card game where everyone’s playing their own...
Blue Ocean Strategy
Eileen Voyles · April 28, 2026
If you’re running a business right now, especially a small one, you know what it feels like to compete for attention, customers, margin, and...
Pick Yourself: Stop Waiting and Start Building Your Own Path
Eileen Voyles · April 24, 2026
There’s a blog post by Seth Godin I read over a decade ago, and I’ve never forgotten it. The...
Quarterbacks, Surgeons, and Entrepreneurs: Why Great Teams Matter More Than Talent
Eileen Voyles · April 21, 2026
I like sports. A lot. But not quite enough to watch the NFL...
Standing on Shoulders: How Mentorship Shapes Business, Faith and Life
Eileen Voyles · April 17, 2026
I read a quote this morning that stayed with...
Collaboration
Eileen Voyles · April 14, 2026
A couple of months ago, I heard Sharon Myers, the CEO of Visit Hershey & Harrisburg, speak about the power of collaboration. After the meeting, we had some down time and a few...
Shingles, Stress, and Startup Life
Eileen Voyles · April 11, 2026
I’ve had shingles twice in the past 2...
The David
Eileen Voyles · April 8, 2026
Michelangelo’s...
Reviews are Currency
Eileen Voyles · April 1, 2026
I woke up this morning with the words “reviews are currency”in my...
We Can Enchant
Eileen Voyles · March 27, 2026
Recently, I...
The Imperfect Harvest
Eileen Voyles · March 25, 2026
I recently read a story about a young boy helping his father harvest grain on their family farm. His job was simple: ride along in the field while his dad ran the combine. The...
The Happiness Pension Plan
Eileen Voyles · March 19, 2026
I love scrolling. People say it is such a waste of time, but honestly, I disagree. My feed knows me. It brings me things I actually care about. TV does not do that for me. And if...
Why Shop Local?
Eileen Voyles · March 9, 2026
Shopping locally is more than a feel-good gesture—it's a powerful way to support the economic health of your community. When you buy from local businesses, you contribute to a...
Team Perfection or Team Relentless?
Eileen Voyles · March 7, 2026
I was with a friend the other day who is a former Division I college athlete. Today she coaches people, not just on the sports field, court, or track, but also in the boardroom....
Unsharpened Pencils
Eileen Voyles · March 5, 2026
I was scrambling through the junk drawer in my kitchen, urgently searching for a pencil. I’d just heard something on the radio and had one of those fleeting thoughts...